August 2010 • Vol. 30 No. 7 | An E-Publication of the Los Angeles County Bar Association

LACBA Welcomes New Communications Director

Jason Ysais joins the Los Angeles County Bar Association as its new communications director. Ysais brings with him a strong background in media relations and public relations campaign implementation.

“This is a great opportunity to raise the awareness of LACBA among lawyers and the communities it serves,” says Ysais. By communicating consistent messages and building upon the foundation already in place, there are stories to be told, he explains, and “using social media will be an important part of the communications process.”

Ysais spent over 10 years at Allison & Partners/Smith Public Relations where he was responsible for managing the firm’s professional services group in Los Angeles, implementing cause-related marketing and public education campaigns. Before joining Allison & Partners, Ysais was an account executive with Fleishman-Hillard, Inc., and worked for MetaCreations, Inc. before that.

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