Seventy percent (70%) of the brain is devoted to creating and interpreting visual images. Advocates must get to that 70%.

So how do you most effectively stimulate and motivate your audience through visual images?

1. Limit your use of Power-Point or charts to punch up only the most salient points and not to tell the whole story. If you overuse Power-Point and charts, the audience will watch the screen blindly without absorbing what it represents.

2. Learn to use the language of visualization: monumental, lifelike, vibrant, staggering.

3. Studies have shown that if you tell people to visualize what you are saying, they own the image and you increase retention by 25-40%: imagine seeing; imagine that you are…; picture this…; close your eyes (and see/imagine/picture)...; you can imagine what....